CCTV9 2015 Logo Animation Refresh

Concept: 生命的信念
2011年文明傳承的延續、2013年Moment in Time時間的紀錄軌跡，2015年JL DESIGN延續時間軌跡的概念，將主題擴展，以更貼近主角人物的真實面貌，以紀實的手法描寫代表不同生命信念的人物故事。許多精彩的瞬間，動人的時刻都由堅定的信念與長時間的磨練中累積、紀錄出不凡的自我成就。

In 2011, we journeyed through time; in 2013, we captured moments in time, and in 2015, we continue to explore how behind the moment when a dream is fulfilled are the long hours of sweat and tears. It is a display of determination, of grit and fortitude in the pursuit of an ideal or a dream.

Logo演繹
以2013年的四支ID為根基，時間軸從萬物的起點到天地自然(木頭/舞者)、家庭的組成(糖果/家庭)到自我磨練(金屬/武術)與情感的交流(玻璃/情人)，4種不同材質，於展覽空間內以新的視覺表現方式來變換，並將原有“時間的紀錄軌跡”與“生命的信念”串連起來。從生命的軌跡紀錄，回到玻璃立方體與展開的CCTV9頻道標識，表達紀錄頻道載函多元面向與真摯情感。

With the 4 idents produced in 2013 as a base, time starts just as life begins in the 2015 logo animation. As time goes by, we see how organic matter morphs and joins with manmade materials, changing from warm colored wood (Dancers) to candy colored plastic (Family) to malleable metal (Martial arts) to fragile glass (Lovers). The concept of time and changing forms are brought together as a reflection of what CCTV9 is about; that shared experiences are observed and revealed from different angles.

Credits:
Creative Agency: JL DESIGN
Creative Director: JL 羅申駿
Executive producer: Angela Moo 巫安琪
Project Manager: Jennifer Lin 林佳蓉
Art Director: Lance Wei 魏良恩
Designer: Utsuo Chen 陳映男/ Hsijen Liu 劉熙真/ Children Chiu 邱柏鈞

Post Production
VFX / Design company : KORB
VFX Company : WeFX STUDIO (Extra lighting & composition)

Music: Rockid Lee李銘杰 (MUSDM)